No Logo: Brands, Globalization & Resistance
December 22nd, 2007 | by logo |
http://www.mediaed.org
Featuring Naomi Klein.
In the age of the brand, logos are everywhere. But why do some of the world’s best-known brands find themselves on the wrong end of the spray paint can � the targets of anti-corporate campaigns by activists and protestors?
No Logo, based on the best-selling book by Canadian journalist and activist Naomi Klein, reveals the reasons behind the backlash against the increasing economic and cultural reach of multinational companies. Analyzing how brands like Nike,The Gap, and Tommy Hilfiger became revered symbols worldwide, Klein argues that globalization is a process whereby corporations discovered that profits lay not in making products (outsourced to low-wage workers in developing countries), but in creating branded identities people adopt in their lifestyles.
Using hundreds of media examples, No Logo shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work � the dynamics of corporate globalization � impact everyone, everywhere. It also draws attention to the democratic resistance arising globally to challenge the hegemony of brands.
AMOS
24 Responses to “No Logo: Brands, Globalization & Resistance”
By luddite333 on Dec 23, 2007 | Reply
The University of Oregon has been turned into a out of control branding entity by Nike. I wish Naomi could come to Oregon and do some kind of book tour so fewer Oregon residents would drink the Nike Kool-aid. Anyway, if you would like to know more about Nike ruining the University of Oregon with the help of our governor(he got 187,000 dollars from Nike in 2006) watch the six videos I recently posted here at Utube. To find them use the Utube search with keywords:nike university of oregon.
By TheOneRevolution09 on Dec 24, 2007 | Reply
Come and watch “REVOLUTION” Help it go viral!
By thinkingisawesome on Dec 25, 2007 | Reply
Naomi Klein’s NoLogo starts with a description of how the new housing development near her house, that is similar to the house she lives in, will make the few people who still have those houses less cool. It’s actually counterculture that gives up practical human values for social reasons, while big capitalist organizations like WalMart are giving people what they actually need. Capitalism is affluence, and I know it’s not cool Naomi, but it’s what makes sense.
By thinkingisawesome on Dec 28, 2007 | Reply
Freedom to associate and profit from relationships with people on a market = communism? Lol.
By Candice7 on Dec 29, 2007 | Reply
i like how some people always comment on the opposite of what this video is about… just wanted to point that out… lol
(feel free to insult…..now)
By elflipo2 on Jan 1, 2008 | Reply
what happens when all that is taken away
the hippy won’t care
^
=) so tru man
By chinasucksforever on Jan 2, 2008 | Reply
Globalization = New Communism.
By bob44466 on Jan 4, 2008 | Reply
crime, poverty, war? these things don’t consern me what concerns me is some guys name on my pants ***!!
By volleyballteamman on Jan 7, 2008 | Reply
Holly motherf**ker!
By CameronJamesMcQuade on Jan 10, 2008 | Reply
If anyone is interested in studying concepts like these.. University courses are available to further your knowledge. For example, The Philosophy behind marketing and the Physcology behind art are common courses available at Canadian Universities.
By BlacklitFloater on Jan 11, 2008 | Reply
heheheheheeheh HAHAHAHAHAHA
By icelez on Jan 15, 2008 | Reply
what happens when all that is taken away
the hippy won’t care
By Jokertattooo on Jan 15, 2008 | Reply
BEWARE THE VIOLENT HIPPIE
By Caramonn on Jan 16, 2008 | Reply
“all computer can be recycled”???!!?
Please don’t speak nonsense.
Most computers can not be recycled. The flat screen is very toxic. The wastes have to be kept somewhere. However some computer screens can be recycled (but very few since customers would rather buy a cheaper computer). End of talk, grow up.
By NeckRAS on Jan 18, 2008 | Reply
Im gonna enjoy my human shaped big mac from micdonalds while whatching tv on my big screen in my house that capitolism built. if its survival of the fittest you hippies are comin in dead last.
By NeckRAS on Jan 20, 2008 | Reply
oh i c. by fighting the corperations you decided to spend more money (which means higher taxes) on virtually the same product as the rest of the dell/HP/Gateway customers? All computers can be recyled, all computers come from forein land and all websites create marketing revenue for big business. if you really wanted to make a point, be a hermit in the forest living off nature like us animals were intended to.
By Caramonn on Jan 22, 2008 | Reply
yes that is why my computer is not the cheapest computer. That is why I selected a computer which can be recycler for a large part! and yes I can not avoid having a computer in our society and according to our way of living. But I can choose my computer. I can choose my food. I can choose my job. I can choose my government. I can choose to speak up here & in my community. I can even take actions. In that way I stay human because I need to do something even if it seems stupid/ useless.
By quickstring on Jan 24, 2008 | Reply
People who advocate change will always be hypocrites, it literally means nothing to attack them for speaking out about their disillusionment with products which are shipped around the globe. Globalization means the elimination of community and locality. I think NeckRAS might be one of those people who eats food in the shape of humans, to prepare himself for eating real human beings.
By NeckRAS on Jan 27, 2008 | Reply
i guess thats why you felt it necessary to watch a video on your computer with parts from cuba shipped to china subcontracted in tokyo then sent to your desk? cmon, globalization puts products in your house at the cheapest possible price. how bout u “train” urself not to contradict ur beleifs with ur actions next time.
By Caramonn on Jan 30, 2008 | Reply
go to see the story of stuff. Companies are a shame. They pay **** salaries while a few top people get all the benefits. They use our world resources. They destroy our environment and send chemicals in our plates. I **** them. They deserve to die and one day we must stand up to fight them. Because our governments will not protect us and will not protect the poor. Nor will religions or anyone. I am training everyday to be ready when the time comes. And I have less and less to lose in my life.
By Neoguries on Jan 31, 2008 | Reply
I guess it is a sort of human being’s instinct to have better and expensive things that others cannot with any reasons. And they compare what they have with what others can and can’t have. Then, they wanna show off when they have what other people can’t have. The others would have to feel very insecure over what they can’t have the things.
By youngflymista on Feb 3, 2008 | Reply
he is right. Anti globalization people will target those global companies.
By RoseWhiteRoseRed on Feb 9, 2008 | Reply
read noami’s book and get back to me after you have the facts…
By tomekhoma on Feb 11, 2008 | Reply
da sie jakos przeciwstawic temu bez butelek z benzyna? bez regularnej wojny? czy da sie to zatrzymac bez konfrontacji czlowieka przeciw czlowiekowi?