Sol Sender - Obama Logo Design Part 1 of 2
February 2nd, 2010 | by logo |VSAPartners asked:
Part 1 of 2 Creative director Sol Sender tells the story of conception and birth of the Obama 08 logo, including the strategy behind it, developmental concepts and finalist designs for the identity not chosen by the campaign. Sender, now a strategist with design agency VSA Partners (www.vsapartners.com) in Chicago, was creative director and principal of his own design firm, Sender LLC, when he was hired to create the campaign logo. In the fall of 2006, Sender and his team were engaged to do …
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8 Responses to “Sol Sender - Obama Logo Design Part 1 of 2”
By chelle329 on Feb 3, 2010 | Reply
He said it all - they created a political BRAND, a separate identity — just like Noam Chomsky contended. So they wanted something traditional -like so they modified Pepsi’s logo. And now Obama’s identity/brand — the O — has replaced the Democratic Party’s kick *** donkey. The O which essentially means nothing but is a repository for whatever we want to put into it — utter manipulation at its best.
By MrDigitalSignage on Feb 3, 2010 | Reply
Why is this guy taking 13 Min. and Two separate videos to tell us he owns a copy of Adobe Illustrator….basicly…
By Bob6stringer on Feb 6, 2010 | Reply
Nicely done, VSA. You chose, the campaign chose well.
By ZenCityMedia on Feb 7, 2010 | Reply
must be tough getting up every morning with a point of view that ‘they’ are out to get you.
I am not an American but have often wondered how some american became so paranoid and negative towards the world, then I watched fox news and thought… if some people believed this, I can see how a culture of negativity and “us” and “them” can make people feel like life is a battler to win or lose. my sympathy and hope you can see the beauty of life someday!
By babi735 on Feb 9, 2010 | Reply
anything’s possible… 4 comments
By HJDtv on Feb 10, 2010 | Reply
wow 26,000 views and only 2.. wait now only 3 comments
By a4ol on Feb 10, 2010 | Reply
Long stand relation with the same Logo used by Communists, SUN worshipers and the insider cults. Obama is Evil and will take america DOWN,
These guyz proove it.
By eftsoons on Feb 12, 2010 | Reply
This is a fascinating glimpse into the process of identity creation for the Obama campaign. As someone in the branding industry, thanks for opening up and sharing the alternatives and your thinking with us. Shows how some of the most successful elements were there from the beginning.