Sol Sender - Obama Logo Design Part 2 of 2
January 30th, 2010 | by logo |VSAPartners asked:
Part 2 of 2 Creative director Sol Sender tells the story of conception and birth of the Obama 08 logo, including the strategy behind it, developmental concepts and finalist designs for the identity not chosen by the campaign. Sender, now a strategist with design agency VSA Partners (www.vsapartners.com) in Chicago, was creative director and principal of his own design firm, Sender LLC, when he was hired to create the campaign logo. In the fall of 2006, Sender and his team were engaged to do …
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20 Responses to “Sol Sender - Obama Logo Design Part 2 of 2”
By MAYAN7AMI on Feb 2, 2010 | Reply
I don’t think you understand what a disastrous thing it would be if he didn’t accept the prize. It would be considered a huge insult for one, not to mention a public and international relations fiasco. They put him in a really awkward spot and it didn’t do him any good. Kinda diminished the value of the peace prize too, I think.
By Demama777 on Feb 3, 2010 | Reply
Sure I guess.
He could have said, Though I am deeply honored, I must repectfully decline. Sure there are people more deserving than I !
Give me the chance to earn it ! Based on achievements, I am grateful, but no !
He’s too arrogant to do the right thing
sadly.
By MAYAN7AMI on Feb 5, 2010 | Reply
I agree he doesn’t deserve it, but that doesn’t make it his fault for getting it.
By Demama777 on Feb 5, 2010 | Reply
Why don’t you just bow down to obama and get it over with ?
He’s just a poser.
He was given an award before he earned it !!!!!!
By Demama777 on Feb 7, 2010 | Reply
to the fdsfjsdfjjl,
An interesting gathering of the alphabet.
I had no hateful or negative thoughts to convey. The **** is all yours, evidently.
The Bible does however give some things to look for, and I think we may be seeing them. That’s it no hate, just an
observation, pure and simple. Keep your **** in check…. please. It will do the world a great service.
By Demama777 on Feb 8, 2010 | Reply
Did you have any Christian background,
before you turned against God ?
By fdsfjsdfjjl on Feb 10, 2010 | Reply
Its disturbing, that most hateful and negative thoughts always come from the “believers”. Also….arrogant, are you blind, deaf, or just in denial ? I wish people would use their brains more, see, thats what helped us to get out of the caves, even though some seem to stay there, mentally, you know.
By Bob6stringer on Feb 12, 2010 | Reply
As with the Part One video, I simply will ad a quick note of praise for a job well done, Sol and the VSA team.
By Demama777 on Feb 15, 2010 | Reply
Interesting that Sol Sender calls a logo
a “Mark” I’m amazed. The first candidate ever to have a logo / Mark is this man of great arrogance.
Writes two books on his life, before he has done anything.
Is this as in Mark of the Beast ?
Revelation suggests he will heal from a mortal head wound…..
By 1individeo on Feb 16, 2010 | Reply
America with its corporations and its neocolonialism will never turn comunist. Comunism would be America to share in a fair way its richness.
America is too greedy to turn comunist
By a4ol on Feb 20, 2010 | Reply
Its a new Communist America, that’s what it is…
By a4ol on Feb 20, 2010 | Reply
Its Communist, look it up.
By 1individeo on Feb 21, 2010 | Reply
it is new in American Political design
By webcoredesign on Feb 21, 2010 | Reply
An enjoyable watch and a nice logo.
Please feel free to check out my logo work.
By Enterthedragon616 on Feb 23, 2010 | Reply
I like experts who know nothing about that which they speak.
First it’s the OTO that is controlling media. Saying the Obama image is the only masonic message is absolutely retarded.
The S is only 1/2 of the statement. It’s really SS, standing for Sweet Satan.
Then you have the 11- The light (goddess and dark - GOD).
The two pyramids (sun and set) - The only way in and out of the Cube.
The G isn’t a G. It again is only 1/2 of the message.
By israeli4life11 on Feb 26, 2010 | Reply
very inspiring!
By hdog321 on Feb 27, 2010 | Reply
does anyone know where to find the pirates for obama shirt mentioned at 2:59 in the video?
a link would be appreciated. thanks.
By Logoblinkdotcom on Mar 2, 2010 | Reply
PS: check your link in the info :
when you click on the VSA website, it loads the URL with the “)” at the end.
By Logoblinkdotcom on Mar 5, 2010 | Reply
great job!
thank you for your movie!
I think I would like more sketches … and stuff, but this is good, too
I’ll show it in my blog about identity and logos:
logoblink . com
By raymondgerritz on Mar 5, 2010 | Reply
It looks just like a copy of the RCA BMG label for Follow That Dream. Nothing new.